Senior Manager, Retention and Lifecycle

<div class="content-intro"><p>We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!</p></div><h2><span style="font-family: arial, helvetica, sans-serif;">About the role</span></h2> <p>We are hiring for a <strong>Senior Manager, Retention and Lifecycle</strong>. Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>This role is part of our remote HQ! </strong>We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.&nbsp;</span></p> <h2><span style="font-family: arial, helvetica, sans-serif;">In this role, you will:</span></h2> <ul> <li>Own 1:1 personalization across every one-to-one channel we use today (email, SMS, direct mail) and the ones we're testing next</li> <li>Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell</li> <li>Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself</li> <li>Build out our email and SMS list growth engine beyond standard on-site capture</li> <li>Evaluate and implement the tools that let us enrich and act on customer data, then turn that data into real decisions on message, channel, and timing</li> <li>Lead an offshore production team on design, build, and QA, with the goal of running an increasingly automated system rather than managing manual output</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">We're looking for someone who:</span></h2> <ul> <li>Has 5-8 years in-house owning lifecycle, retention, or CRM at a consumer subscription brand</li> <li>Has owned both automated flows and one-off campaigns across email and SMS, end to end</li> <li>Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates</li> <li>Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them</li> <li>Uses AI as a core part of how they build, test, send, and report</li> <li>Bonus: has worked somewhere with both a subscription and retail presence</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">Approach to the role:</span></h2> <ul> <li>AI-first. Constantly asking what should never be done manually again</li> <li>Thinks about subscribers as relationships, not a list</li> <li>Every idea becomes a real test with a real read</li> <li>Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next</li> <li>High craft, high speed, and a strong partner to ecomm, paid, CX, and data</li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">Compensation &amp; Benefits:</span></h2> <p data-start="4181" data-end="4598">At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is <strong>$130,000-$160,000&nbsp;plus bonus </strong>depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.</p><div class="content-conclusion"><p><strong>A bit about us...</strong></p> <p>At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.</p> <p>Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.</p> <p>So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.</p> <p>&nbsp;</p> <p><strong>What we care about...</strong></p> <p><strong>Be the Best:&nbsp;</strong>We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.</p> <p><strong>Own It:&nbsp;</strong>We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.</p> <p><strong>Drive Impact, Urgently:&nbsp;</strong>We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.</p> <p>&nbsp;</p> <p><strong data-stringify-type="bold">Compensation &amp; Perks:</strong></p> <p>For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.</p> <p>Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!</p></div>